Style. Quality. Straightforward pricing. 

We think good style and quality products should be available to everyone, which was the inspiration behind our in-house line of frames, Fr!day frames. When you purchase a pair of Fr!day frames at $99, you get a pair of single vision close-distance lenses for FREE. 

Fr!day frames come in a diverse range of shapes, sizes, colors and materials so there's sure to be something to fit everyone's needs. In fact, we guarantee it.

If you buy a pair of Fr!days and later feel they aren't quite right for you, our 100% satisfaction guarantee means you can exchange your frames, your lenses, or return the whole shebang and get your money back. No questions asked.

Things don't need to be complicated.